A young beautiful woman is lying on a gurney while someone tries to revive her. What did she die of vanity, lust, heart troubles or was it shock? The first thing that is seen on this woman is her jewelry piece on her chest. The second thing that is seen is the defibulator paddles also on her chest. The young lady in this piece according to her facial expression has just been revived by the doctors. How do you know the setting? If you look on the left of the picture about the area of her neck on the corner of the screen you can see the outline of the gurney. On the bottom left corner you can see the curly chord that is attached to the paddles that brought her back to life.
The intended audience is women of the upper class. Upper class women were chosen as the intended audience because it can be assumed that only upper class women would buy this gorgeous and ridiculously expensive piece of jewelry. If you look just at the piece, it appears as if it is worth hundreds or thousands of dollars. The message that is trying to be conveyed is that the jewelry on this woman is so beautiful and makes such a bold statement that it will stopped her heart. Women like for other women to fall in love with something that they have. Like when a woman tells another woman, perhaps the one in this photo, “I absolutely love that jewelry on you, where did you get it?” it becomes an ego boost. We as women want others to crave what we have so we know how gorgeous it is and that it was worth the money. It is kind of like reassurance that your buy was worth it. I know when I go shopping I can fall in love with an outfit but then I get home and I have to get others opinions of how it looks and if I should keep it or not; its only when someone says how much they love my outfit that I finally decided that it is worth keeping and was well worth the money spent.
We see that the photographer uses pathos to grab the attention of women. The creators behind this ad wanted to play into the desires and needs and fears of women. The intended message was “wear this piece it is heart stopping gorgeous!” They played into women wanting this, which is how the creators kept the women’s attention. I believe that the ad is trying to say that anyone who sees this will love it and that is what makes this so desirable. Everyone wants to be more desirable and awed at.
It has been said that if you want to get a females attention than make a bold statement. If you want to keep a females attention, keep her interested. That is essentially what this ad did.
The most important part of this ad is the defibulator paddles. Without the defibulator paddles the message of this ad wouldn’t have been perceived. Instead it would have just been a picture of a woman wearing fancy jewelry. I believe this ad has potential to be very effective but it is not there just yet. If it had more jewelry on the female, it would have been more effective in sending the message of the jewelry being stunning and an absolute must have. That being said, no jewelry can kill no matter how gorgeous it is. The ad should have been more realistic in my opinion. The ad doesn’t even name the company that has paid for the ad to run. How are we supposed to know where to get this beautiful piece from so we can buy it? In conclusion I do not believe that this ad is effective yet. With a little more work they could have sent out a clearer and bolder statement to the women. The creators of this ad just didn’t finish possibly or were on a tight budget.
A young beautiful woman is lying on a gurney while someone tries to revive her. What did she die of vanity, lust, heart troubles or was it shock? The first thing that is seen on this woman is her jewelry piece on her chest. The second thing that is seen is the defibulator paddles also on her chest. The young lady in this piece according to her facial expression has just been revived by the doctors. How do you know the setting? If you look on the left of the picture about the area of her neck on the corner of the screen you can see the outline of the gurney. On the bottom left corner you can see the curly chord that is attached to the paddles that brought her back to life.
The intended audience is women of the upper class. Upper class women were chosen as the intended audience because it can be assumed that only upper class women would buy this gorgeous and ridiculously expensive piece of jewelry. If you look just at the piece, it appears as if it is worth hundreds or thousands of dollars. The message that is trying to be conveyed is that the jewelry on this woman is so beautiful and makes such a bold statement that it will stopped her heart. Women like for other women to fall in love with something that they have. Like when a woman tells another woman, perhaps the one in this photo, “I absolutely love that jewelry on you, where did you get it?” it becomes an ego boost. We as women want others to crave what we have so we know how gorgeous it is and that it was worth the money. It is kind of like reassurance that your buy was worth it. I know when I go shopping I can fall in love with an outfit but then I get home and I have to get others opinions of how it looks and if I should keep it or not; its only when someone says how much they love my outfit that I finally decided that it is worth keeping and was well worth the money spent.
We see that the photographer uses pathos to grab the attention of women. The creators behind this ad wanted to play into the desires and needs and fears of women. The intended message was “wear this piece it is heart stopping gorgeous!” They played into women wanting this, which is how the creators kept the women’s attention. I believe that the ad is trying to say that anyone who sees this will love it and that is what makes this so desirable. Everyone wants to be more desirable and awed at.
It has been said that if you want to get a females attention than make a bold statement. If you want to keep a females attention, keep her interested. That is essentially what this ad did.
The most important part of this ad is the defibulator paddles. Without the defibulator paddles the message of this ad wouldn’t have been perceived. Instead it would have just been a picture of a woman wearing fancy jewelry. I believe this ad has potential to be very effective but it is not there just yet. If it had more jewelry on the female, it would have been more effective in sending the message of the jewelry being stunning and an absolute must have. That being said, no jewelry can kill no matter how gorgeous it is. The ad should have been more realistic in my opinion. The ad doesn’t even name the company that has paid for the ad to run. How are we supposed to know where to get this beautiful piece from so we can buy it? In conclusion I do not believe that this ad is effective yet. With a little more work they could have sent out a clearer and bolder statement to the women. The creators of this ad just didn’t finish possibly or were on a tight budget.