Axe wants young men, who have hit puberty to feel like by using the body spray and or deodorant that the company has created they will get laid. Axe makes it appear like using their product is yet another rite of passage like puberty and everything else that comes with becoming a “man”. Instead of preying on young men’s insecurities Axe tries to boost their egos.Axe uses pathos to appeal to the intended audience. The marketing and advertising people for Axe wanted to appeal to men and show them that if they use Axe body spray and body wash and all of the Axe products then it’s more than likely that they will get laid.
In the ad it is seen that there is a woman’s underwear and long sleeve shirt reaching into the unbuttoned and unzipped pair of men jeans. Women perceive it the other way around for the most part. It was drilled into females’ heads at a young age that men are only after one thing, to get in girls pants. The fact that this ad changes that stereotype is one of its ways to persuade men to use it. Instead of men trying to get into women’s pants, women would be fighting to get into whoever wears this product’s pants. After one gets passed the actual picture it can be seen what is being sold. At the bottom right hand corner of the ad there is a smaller picture of the product with the words “Axe Effect”. While there are no words or a specific message spelled out in the ad, it is pretty apparent of what message this ad is attempting to say indirectly. “Men, use this product and you will have girls trying to get in to your pants instead of the other way around.” The cause and effect of using this product, why should men use this product, because they want to be more appealing to ladies. And for the effect of this product, when it gets used women will be getting in your pants instead of you in their pants.
Axe wants young men, who have hit puberty to feel like by using the body spray and or deodorant that the company has created they will get laid. Axe makes it appear like using their product is yet another rite of passage like puberty and everything else that comes with becoming a “man”. Instead of preying on young men’s insecurities Axe tries to boost their egos. Axe uses pathos to appeal to the intended audience. The marketing and advertising people for Axe wanted to appeal to men and show them that if they use Axe body spray and body wash and all of the Axe products then it’s more than likely that they will get laid.
In the ad it is seen that there is a woman’s underwear and long sleeve shirt reaching into the unbuttoned and unzipped pair of men jeans. Women perceive it the other way around for the most part. It was drilled into females’ heads at a young age that men are only after one thing, to get in girls pants. The fact that this ad changes that stereotype is one of its ways to persuade men to use it. Instead of men trying to get into women’s pants, women would be fighting to get into whoever wears this product’s pants. After one gets passed the actual picture it can be seen what is being sold. At the bottom right hand corner of the ad there is a smaller picture of the product with the words “Axe Effect”. While there are no words or a specific message spelled out in the ad, it is pretty apparent of what message this ad is attempting to say indirectly. “Men, use this product and you will have girls trying to get in to your pants instead of the other way around.” The cause and effect of using this product, why should men use this product, because they want to be more appealing to ladies. And for the effect of this product, when it gets used women will be getting in your pants instead of you in their pants.